Search Engine Marketing

Search Engine Marketing Overview

Search Engine Marketing (SEM) incorporates all aspects of building a web site's exposure in the search engines. This includes both “Organic Ranking” and “Pay-Per-Click” advertising. Organic Ranking is achieved through Search Engine Optimization (SEO) to acquire natural positioning in the search result pages (SERP’s). Pay-Per-Click (PPC) advertising refers to the ‘sponsored-links’ fields of the search pages, which enables anyone to purchase clicks/traffic, with front page ad exposure, for any keyword. Learn More About Search Marketing Overview

Search Engine Marketing Strategy

Site traffic from the search engines is critical, but traffic is only a function of the goal, and is not the goal itself. All marketing campaigns, including SEO, function to increase sales leads and profitability. Traffic is a requirement to achieve this goal, thus SEO is enormously important. Learn More About Search Engine Marketing Strategy

Keyword Analysis

The backbone of any SEM campaign, the keyword analysis allows one to discover exactly what the public is searching for in relation to your product and service offerings. Keyword preferences will change across geographical locations, genders, demographics, and are unique for all industry verticals. Learn More About Keyword Analysis

Search Engine Optimization

SEO, again, is the implementation of keywords, content and links to clearly define your products and services to search engines and users alike, in order to achieve top ranking positions in the SERPS. Keep in mind that you are dealing with an algorithm, a computer with set limitations and parameters of evaluation. There is nothing intuitive about it, with little to no comparative capabilities. Learn More About Search Engine Optimization

Pay Per Click Advertising

PPC (Google’s “AdWords” and Yahoo’s “Sponsored Search” systems, etc.) is the Search Engine’s way of leveling the playing field, and generating a sizeable income in the process. It is in fact, Google’s only source of income. PPC lets anyone willing to purchase website traffic the opportunity to bid for keyword searches. Learn More About Pay Per Click Advertising

SEO vs PPC & PPC vs SEO

As more and more people every day are utilizing search engines as their primary shopping and purchasing medium, the internet provides a business marketing field unlike any other. Your product can be viewed by a larger audience than is afforded by any other form of advertising - an indisputable fact. Learn More About SEO vs PPC & PPC vs SEO

Local VS National Search

An increasingly important function of SEM is the local versus national search opportunities available for businesses that service geo specific areas. Local search is now integrated into PPC management systems so that businesses have the option to display their ads by zip code, state, region, country, internationally, and even be multilingual.
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Google Analytics

Analytics is the core requirement to successful online marketing. Without it, we have no rudder to steer the ship (campaign) and are beholden to the winds of fancy, guesses and whim. Analytics allows us to do what nothing else has done in the past – instantly optimize and tweak our efforts to reap the most benefit from any promotion or marketing campaign. Learn More About Google Analytics